A Growing Industry
Mobile subscriptions in Australia at 30 June 2009 were 24.22 million (ACMA 2010) and the industry is still growing (as seen in the graph below - showing increase in revenue over the last 5 years, AMTA 2010). With the strength of Optus' approximate 35% market share, TeleChoice is able to tap into a potential market of millions of customers. Plus, the nature of the communications industry means there's always something new to offer our customers, from an exciting new deal to the latest smartphones, tablets and accessories. There are always new products and services to provide, and with customers regularly upgrading their handsets and services, there is ongoing growth available to our franchisees.
It is estimated that 55% of all mobile phone users now have a phone that is mobile data enabled (ACMA 2010). Increased 3G uptake has also seen a rise in mobile data usage, with 23% of all internet connections now wireless (ACMA 2010).
Customers are using their phones for more than just calls. As a wide range of data content services and applications have become available, including email, mobile video, and social networking. Use of mobile data comes in two main forms:
- 3G-enabled mobile phones and handheld devices; and
- Laptop computers, through use of built-in mobile broadband cards, or wireless attachments (for example, USB dongles);
Australian Mobile Telecommunications Association 2008, Economic Significance and Contribution, Revenue in $millions