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About Us
TeleChoice is the number one Optus premier dealer in Australia, offering the latest mobile phone, internet and telecommunications products.
Launch of TeleChoice − The People's Choice
In 1995, Ehab Abdou (Chief Executive Officer and Founder) and Paul Reeves (Managing Director and Founder) saw an opportunity to build a successful franchise model for the mobile phone industry.
Using their entrepreneurial knowledge and expertise, combined with a passion for technology, Ehab and Paul created TeleChoice.
With more than 21 million mobile phone subscribers in Australia, Ehab and Paul saw the opportunity to become part of the Optus brand and provide new products and services to the market at affordable and competitive prices.
Built on the foundation of providing the best deals and premium service to customers, TeleChoice continues to grow from strength to strength, with a loyal customer base who receives the latest products and best deals every day.
TeleChoice − A Growing Leader
Growing from one retail store in Melbourne in 1995, TeleChoice has grown nationally, with a thriving network of 154 retail stores in major shopping centres and precincts across the country.
Today, over 50% of the TeleChoice franchised stores are run by multi-sited operators, demonstrating the strong growth of the telco industry and the success of working for the company.
